1. Pre-Market Preparation

We didn’t rush to market. While final improvements were completed (roof installation, exterior painting, garage floor installation, landscaping), we launched a “Coming Soon” campaign that generated serious buyer interest before Day 1.

Result: Five qualified showings during pre-market phase, creating urgency and competition.

2. Strategic Pricing

Rather than testing the market high, we priced competitively from the start—slightly below comparable waterfront properties. This positioned the home as the smart buy, not the desperate sell.

Result: Buyers recognized value immediately. No negotiation fatigue, no stale listing stigma.

3. Showcase Readiness

The home was show-ready from the first tour. Immaculate condition with recent upgrades meant buyers could envision ownership immediately—no mental deductions for deferred maintenance.

Result: Repeat showings from serious buyers who returned within 24 hours to make offers.

4. Timing & Momentum

By the time we went “Active,” we had a pipeline of pre-qualified, pre-interested buyers ready to act. The first day on market brought return visits from buyers who had toured it “Coming Soon”—they weren’t starting their evaluation, they were finishing it.

Result: Two competitive offers within 6 days, submitted one day apart.

  • ✓ Under contract in less than a week
  • ✓ Multiple offers creating competitive leverage
  • ✓ No price reductions, no concessions, no months of uncertainty
  • ✓ Sellers relocated with confidence and speed

WHAT MADE THE DIFFERENCE:

This wasn’t luck—it was execution. Success in waterfront real estate along the Emerald Coast comes down to:

  • Condition over excuses – We prepared the property to compete, not just list
  • Strategy over hope – Coming Soon campaigns build momentum traditional listings can’t match
  • Pricing with purpose – Strategic pricing attracts buyers; overpricing attracts days on market
  • Creating urgency – When qualified buyers know others are watching, decisions accelerate

IS YOUR WATERFRONT PROPERTY
READY TO SELL?


Whether you’re in Destin, Miramar Beach, Sandestin, or along 30A, the Emerald Coast waterfront market rewards preparation and strategy.

If you’re considering selling your bay, gulf, or lakefront property, let’s discuss how to position your home for a fast, competitive sale.